Designing a Service Integration Platform

DevconTLV March Conference, Thursday, March 12, 2015, 15:35

Service integration is a common problem for every business of sufficient size, regardless of industry. Whether you run a hotel chain, restaurant, or an airline, you always want to consume services (such as mass email, CRM, and campaign management) based on your specific business domain. Because Wix is a general-purpose web hosting platform, we host a very diverse set of businesses, and we partner with third-party providers to offer services that aren’t part of our core platform. Over time, we’ve evolved a service integration model to tackle these requirements.

Join me for a guided tour through the evolution of our architecture, from our initial ideas and goals, to our various design and technology challenges, which ultimately resulted in our inter-app communication API. I will also discuss restrictive aspects such as backwards compatibility and API conformance and standards.

Karen Cohen

Karen Cohen

SDK Technical Product Manager


Karen is the SDK Product Manager at Wix. Part of the core architecture team, Karen designs libraries, tools and integration solutions for developers looking to market their apps on the Wix platform. Karen comes from a diverse technical background, having worked in multiple startups and army intelligence. Karen is an avid traveler and a foodie.

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