Raw data is really hard to work with, especially when it comes in large quantities, and this is why most people don't realize the power they have at the tip of their fingers. Companies are being sold for billions because of their potential of generating large amounts of data.

Even some seemingly not interesting pieces of data like web server logs can hold important secrets and can help you learn more about your users: usage patterns, uncaught errors, optimization opportunities and so on.

How can we leverage the data we own or generate to provide additional value to the company and our users? are there maybe ways to gain insights on it without putting too much effort? how do we transform data to actionable knowledge?

Search engine technologies have evolved to being one of the most powerful tools around, and they hold the key to those questions. Today we will learn how they work and how to make good use of them, anywhere.